What is a Brand Strategist?
Written by Kate Platt | 9-5-24
What is a brand strategist, anyway? Probably your next life-saver! This role is an essential one for growing your business. Let’s discover more about the roles of a brand strategist, and discover why you might be ready to hire one.
Tldr; What is a Brand Strategist?
- Defines the brand.
- Refines the brand messaging.
- Collaborates with sales, marketing, and other teams.
- Leads marketing campaigns.
What is a Brand Strategist? A Definer.
The first job of a brand strategist is to define how the brand should be perceived. In other words, understanding a brand’s ideal reputation. You could do this by researching the market, researching the consumer background, and identifying what sets the brand apart from competitors.
Once the research is done and everybody’s in agreement, we build a plan for how to integrate the necessary changes. A brand strategist’s work is not done in a day. This is a process of consulting and adjusting that happens over time.
What is a Brand Strategist? A Refiner.
A brand strategist should also be able to refine the brand. This step can entail a lot of different things! Refining the brand includes adjusting brand messaging and brand imagery. It’s also about maintaining consistency over time.
For me, as a content writer, I’d go through a brand’s web content and adjust vocabulary, calls to action, etc. to present a clear brand voice. For my sister, who designs, refining the brand could be everything from adjusting thumbnails on social media profiles to redoing logos and colors to match the intentions of the brand.
What is a Brand Strategist? A Collaborator.
Your strategist, by nature, is going to have to have a clear partnership with the marketing and customer outreach branches of the business. One of our most important standards at Pink Bear Promotions is making sure that we can collaborate with existing teams.
Where possible, it’s important to prioritize matching the styles and general good vibes that are ALREADY present in your small business, because we DON’T want to “makeover” a whole business and lose the charm that’s made your business successful in the first place. It’s a delicate balance, but we honor your weird, so to speak.
A Strategist as a Campaign Manager
With each new marketing campaign, a brand strategist provides consulting and direction for the brand. They make sure that new campaigns align with the brand image for consistency. But they can also offer advice on where to take the campaign, or which customers might be most interested in the product or service. That’s why the longer you work with your brand strategist, the more effective they will be!
Does this answer the question “what is a brand strategist?” I hope so. Building a relationship with a brand strategist is a crucial step for growing your business. And why not pick a strategist that LOVES your business, just like you do? If you’re ready to consult on some brand strategy, or if you’re just looking for content created with clear direction, why not hit us up? Click here to connect with us.
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