Crafting an Effective Social Media Strategy for SLC Small Business: A Practical Guide
Written by Kate Platt | 2-26-24
Navigating the social media landscape can be as tricky as finding parking during a Jazz game. Social media marketing tips are rife with conflicting information, and it’s especially hard to get a grip if your business is new. But fear not, small business owners of SLC! This guide, straight from our SLC social media marketing agency, is designed to help you create a social media marketing strategy that resonates with our unique local audience.
TLDR; SLC Social Media Advertising Requires Strategy
- What is a Social Media Marketing Strategy?
- Get to Know Your Audience
- Create Content that Connects
- Engage with Local Events and Trends
What is a Social Media Marketing Strategy?
Beyond just updating your social media with whatever Toothless Dance trend is coming across your feed, a social media strategy will guide your business to success. Build both long term and short term social media plans with intention. Connecting with your audience, identifying your brand, and expanding your reach online are all good goals for your plan. So, what elements should you consider when building a social media marketing strategy?
Get to Know Your Audience
When you’ve scrolled through your business IG, you’ve seen the influencers that promise “FOLLOWING THIS ONE GREAT TIP!” will lead to instant success for every small business. I hate to break it to you—there’s no such thing as one-size-fits-all in social media.
The first step to building a good social media strategy is audience. Understanding your particular audience in SLC is crucial. You need to know what your potential clients are interested in. You need to know where they spend their time, their questions and their doubts. If you can, make some lists like these.
Create Content That Connects
Next, creating content that stands out is essential, especially in SLC, where the competition is fierce for small businesses. Consider: what unique aspects of your business can you highlight in your social media strategy? Think about what sets you apart. Is it your products? Your services? Your materials? Your process?
Basically, your social media strategy should ensure every one of your posts has A) purpose and B) personality.
Engage with Local Events and Trends
Finally, staying attuned to local events and trends is a must. SLC is home to a variety of events, from Sundance Film Festival to Comic Con. Tap into these local happenings to make your brand more relevant and relatable. Integrating local trends into your strategy can help your business stay current. Hop on local hashtags, geotag your posts at events, and keep a pulse on what’s hot near you.
With this guide, you’re now equipped to develop a social media marketing strategy. While it’s important to be educational and informative, a dash of charm can make your brand welcoming and approachable.
If social media marketing strategies seem totally overwhelming, don’t worry. You’re not alone. Here at Pink Bear, we’d love to help you get your feet under you with our one-click social media marketing packages. Chat with us here!
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